Founded in 2020 by founder Lila, she created a brand after her specifically. Pronounced as “night” after the meaning behind her name, NYYTE is said to represent all women especially women of color and those with darker skin tones.
“I’ve realized that racism unfortunately exists but there’s also another underlying issue of colorism in all communities.”
Here at NYYTE Cosmetics we want all women to feel comfortable in their own skin regardless of the conformities we have unconsciously subjected to the world. YOU are worthy and beautiful.