Pronounced as “night”, founder Lila Branch created a brand that reflects her. “At night is what my name Lila means so the name NYYTE just came to me unconsciously” .
Addressing the concerns that not only she had but other women of color, she went to create her very own beauty company. “I want NYYTE to represent all women especially women of color and those with darker skin tones.” “Embracing the natural voluptuous lips with an accent of color is enough to make any woman feel beautiful”. Glow by day and shine by NYYTE.